Episode 4

Challenging the Referral-Only Growth Mindset to Acheive Exponential Growth

Welcome to the Buzzworthy Marketing Podcast with your host, Michael Buzinski, also known as Buzz. In this episode, we're diving into a game-changing concept that could redefine your business journey. Imagine doubling your income while working half the hours. Sounds like marketing hype? Think again. Buzz shares his personal journey and hard-learned lessons on transforming your expertise into scalable offers, breaking free from the one-to-one service trap, and building a profitable business. He introduces the PSC Model—Problem, Skill, Convenience—and dissects the principles of leveraging this model to create a thriving business. If you're ready to move away from hustle and towards smart, strategic growth, this episode is a must-listen. Plus, Buzz offers a practical challenge to help you kickstart your journey to scale. Stay tuned to learn more about how you can shift your business model and truly maximize your expertise. 00:00 "Double Income, Half Hours" 04:00 "One-to-Many Strategy Guide" 07:50 "Founding Member Strategy Benefits" 10:30 "Shift to One-to-Many Model"

About the Podcast

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Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants
B2B Marketing for Professional Services and SWaS Firms

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About your host

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Michael Buzinski