Episode 4
Why Digital marketing doesn’t work for B2B service-based businesses
Why digital marketing fails for B2B service businesses—and how to fix it with strategy, trust, and messaging. #BuzzworthyMarketing
Welcome to another episode of the Buzzworthy Marketing Podcast, where host Michael Buzinski—better known as Buzz—dives into one of the most common frustrations he hears from B2B business owners: “Digital marketing just doesn’t work for us.” If you’ve poured time and money into ads, social posts, or even hired an agency, only to feel disappointed by a lack of results, this episode will make you feel seen.
Buzz shares the real reasons digital marketing often falls flat for service-based B2B businesses. It’s not about your ad budget or fancy funnels—it comes down to your approach: lacking a long-term strategy, failing to build trust, and focusing on your business instead of your clients’ problems. In just ten minutes, he unpacks these costly mistakes and explains how to create a strategy that actually works for how B2B buying decisions are made.
If you’re ready for practical insights to make your digital marketing finally click, grab a coffee and get ready—because today’s episode is all about helping you stop chasing leads and start building relationships that last.
00:00 “Long-Term Sales Strategy”
05:01 Build Trust with Consistent Basics
08:03 “Connecting with Clients’ Real Needs”
09:56 “Trust-Based Marketing Insights”
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Welcome to Buzzworthy Integrated Marketing! We are dedicated to creating predictably profitable integrated marketing campaigns for service-based businesses.
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📚 Recommended Resources:
– Book 1: The Rule of 26 – https://www.amazon.com/Rule-26-Service-Based-Businesses-Doubling-ebook/dp/B0957QYM27/
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